Branding & visual identity

Savara yoga wear

A conceptual branding project for Savara, a brand for organic and ethical yoga wear. The brand’s mission is to create a conscious and inspiring experience for its customers. We translated this into a visual identity that feels playful and full of life, yet calm and serene at the same time. To achieve this balance, we chose a soothing colour palette and added playful dots and layered organic shapes throughout the design. The brand photography is minimal and understated to complete the look.