Conceptual branding project for Savara, an organic and ethical yoga wear brand. The brand's mission is to create a conscious and empowering experience for its customers. We aimed to translate this into a visual identity that was playful and lively, yet also calming and serene. To achieve this balance, we selected a soothing tonal color palette and incorporated playful dots and layered shapes into the design. The brand photography is minimal and toned-down to complete the look.