Branding & visual identity

Reform Jewelry

Branding project for Reform, a jewelry brand that works with repurposed materials and embraces a conscious, ethical approach. The visual identity is bold, modern and refined, while clearly expressing the values of sustainability and timelessness at the heart of the brand. The final result is a cohesive branding system that includes logos, a colour palette, a typography system and graphic elements. We also designed a range of marketing materials, such as packaging, business cards and social media graphics, all reflecting Reform’s modern aesthetic.