Branding & visual identity

Floret Skincare

Floret is a modern, minimalist and eco-conscious skincare brand (conceptual) focused on creating a carefree and therapeutic experience for its users. The brand uses natural ingredients and sustainable packaging, and is designed for environmentally aware women aged twenty-five and above. It aims to evoke a feeling of beauty, femininity and strength, offering a memorable and effortless spa-like experience. The goal was to create a visual identity that reflects these values, with a minimalist, zen-inspired aesthetic.