Brand identity

Floret Skincare

Floret is a modern, feminine skincare brand (conceptual) that aims to provide an at-home, carefree and therapeutic experience for its users. The brand is dedicated to using all-natural ingredients and sustainable packaging, and values creating a chemical-free, clean alternative for its target audience of conscious women in their 20s-30s. Floret seeks to make its users feel beautiful, feminine, and empowered, and wants their experience to be memorable and effortless. The goal was to create a visual identity that reflects these values, while maintaining a minimalistic look and feel.

Tone: feminine, soft, carefree, therapeutic, minimal

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