Marketing materials

Yummygums

Excited to showcase my work on redesigning Yummygums' email communication. This young, growing and vibrant vitamin brand is on a mission to making healthy routines more easy and fun. In close collaboration with the Yummygums team, we took a fresh approach on their email communication by creating sets of flexible building blocks that function as templates. These blocks can be customized to create all sorts of emails, making the whole process a breeze, without needing too much design support for each email on the go. One of our design focus points was to capture Yummygums' lively brand identity, while creating a practical framework. The brand is all about a world filled with colour, taste and making healthy habits enjoyable and fun. So, we made sure that everything we designed radiated energy and fun. As a team, we successfully blended effective email communication with Yummygums' unique personality. The result? Email designs that not only get the job done but also bring a smile to your face, while communicating the brand's main messages.