Branded marketing materials

Yummygums

A complete redesign of the email communication for Yummygums. This young, growing and energetic vitamin brand is on a mission to make healthy habits more fun, more accessible and more delicious. In close collaboration with the Yummygums team, we reimagined their entire email system by developing flexible, pre-designed templates. We created a wide range of modular blocks with different functions, making it effortless to build new emails again and again, without needing a designer each time. This makes setting up email funnels incredibly simple while maintaining full brand consistency and delivering the right brand experience in every email. Our aim was to capture the lively identity of Yummygums while keeping the design practical and highly usable. The brand stands for colour and flavour, so we made sure each design brings energy and a sense of fun. The result is a set of emails that communicate clearly, feel on-brand and bring the Yummygums energy to life.