BRANDING & REBRANDING

A complete branding process, from brand strategy to visual identity.

A complete branding and rebranding process for wellness and lifestyle brands looking to build or refine their positioning, visual identity and overall brand experience. Studio NNK brings brand strategy, creative direction and visual identity together in one process — from positioning, brand personality and tone of voice to creative direction and the final identity. The result is a brand with a strong position, a distinctive brand experience and a refined visual identity that resonates with the right audience.

brands we work with

Wellness · Wellbeing · Mindfulness · Movement & Performance · Beauty & Skincare · Spa & Hospitality · Food & Functional Nutrition · Lifestyle · Interiors · Fashion · Personal Brands

THE VALUE OF A STRONG BRAND

A strong brand shapes how people see, feel and value what you offer.

01 — A strong, distinctive position in the market

A strong brand makes it easy to understand who you are, what you stand for and why you matter. Clear positioning builds recognition and helps ensure your brand is valued for more than just its product, offering or price.

02 — A brand world people are drawn to

Strong brands create more than recognition. They build a world with its own mood, feeling and point of view. The more defined that world becomes, the stronger the brand’s appeal and the connection it creates with the right audience.

03 — Greater perceived value

How a brand looks, feels and presents itself shapes how people perceive its value. Strong positioning, a refined visual identity and attention to detail can elevate that perception and strengthen the brand’s position in the market.

branding & rebranding process

The process

Brand strategy, creative direction and visual identity are developed as one continuous process across three phases. The strategic decisions form the foundation for the creative direction and visual identity that follow.

Book a Brand Intake

Branding & rebranding projects start from €5,500 excl. VAT
Typical timeline: 8–10 weeks

01 — Brand strategy

We dive into the heart of the brand, its ambitions, market and audience to define what it stands for, who it is for and how it should be positioned. From there, we shape the brand values, personality, story and tone of voice.

Vision & mission · Audience · Competition · Brand values · Brand personality · Brand story · Tone of voice

02 — Creative direction

The strategy is translated into a creative concept and visual world that reflects the character of the brand. We define the mood, visual language, typography, colour, photography and art direction that together shape its creative signature.

Visual language · Photography direction

03 — Visual identity

Building on the creative direction, we develop the complete visual identity. Logo, typography, colour and graphic elements are brought together into a distinctive, refined identity designed to work across different touchpoints.The strategy and identity are captured in a brand book with the key guidelines and brand elements needed to carry the brand forward.

Logo system · Typography · Colour palette · Graphic elements · Brand book & guidelines

Brand touchpoints — Optional

After the branding process, the identity can be extended across the touchpoints that matter most to the brand — from website design and packaging to photography, campaigns and brand collateral. The scope is tailored to what the brand needs for its next stage, rollout or launch.

Investering branding traject vanaf €5.500 excl. btw
Gemiddelde doorlooptijd: 8–10 weken

A strong brand makes people see the value
before you explain it.

Book a Brand Intake

selected work

Complete rebrand for Saré Wellness

An established wellness destination with over 40 years of history, repositioned and translated into a renewed brand experience.

View case

Branding for Zenova Retreats

A new high-end retreat brand built around a calm, refined identity and a considered brand experience.

View case

client testimonials

“My brand has truly become such a beautiful experience. It even moved me emotionally. This is exactly what I want Zenova Retreats to express. Nadia understood my idea for the brand so well that I was genuinely amazed every time by how perfectly she translated it into visuals.”

Loes de Vetten

Owner, Zenova Retreats

“Wow, I can hardly believe this is our brand. It looks that good. We now have clarity on where we stand, who we are, what we have to offer and where we want to take the business in the future. But the most beautiful part of the process was seeing a brand come to life that we truly stand behind and feel proud of. Experiencing how everything then comes together so perfectly in look and feel is incredibly special.”

Emma de Fouw & Greta Sannes

Co-founders at Know

"Nadia’s work for Womy Sleeper was truly exceptional. Shedesigned our visual identity, logos, brand colours and developedthe brand guidelines. She works consistently with speed,precision and creative sharpness. Her strong eye for design isincredibly valuable to our brand."

Jeroen Teeuwen

Founder & CEO Womy Sleeper