Packaging design

Yummygums Labels

Excited to share this project: packaging label designs for Yummygums' new vitamin gummies — Chill Ashwagandha, Pre & Probiotics and Magnesium. Collaborating closely with the Yummygums team, we aimed to capture their vibrant brand personality and make it stand out on the shelf. One of the challenges we faced was integrating the new product labels into the existing colorful collection seamlessly. We played with patterns that give a subtle hint to each product, while not becoming too obvious. Each label bursts with energy, using playful graphics and lively colors to highlight the benefits of each product. These designs don’t just catch the eye but also reflect Yummygums' mission to make healthy routines fun and enjoyable.