THE VIBE - MINI PROGRAM
You know you want to build a strong brand. But constantly second-guessing your colours, typography and messaging costs you too much time and energy.
The Vibe gives you a clear visual direction that aligns with the heart of your brand, so you can finally feel and feel: this is it.





• You keep changing your colours and fonts. One month minimal, the next bold. Your Pinterest is full of inspiration, but nothing feels clearly “you”.
• You long for a visual style that reflects who you are. Something that is not only beautiful, but matches your energy and personality. Right now, doubt and hesitation often hold you back.
• Every post, sales page or shoot feels disconnected, because there is no consistent line. Your brand is missing a cohesive look that builds trust.
• You rely on pre-designed Canva templates, which makes your brand look like one of many.
• You are not ready to invest in a full branding program, but you do want a strong visual foundation you can confidently build on yourself.
What if you knew exactly which mood, colours, typefaces, layouts and visuals belonged to your brand?
What if every element made you think: yes, this feels right. This is my brand. With The Vibe, we create that strategic and stylish foundation for your brand’s look and feel. So you can show up with confidence and attract the clients who were meant for you. In The Vibe, we start with a deep-dive session into your brand essence. From there, we create a style guide that captures your unique vibe in a clear visual direction. With this vision in place, you can confidently continue designing your brand yourself.

With The Vibe, we take the steps needed to achieve the following results:

You no longer doubt your creative choices. You know exactly which mood, colours, typefaces, shapes and visuals belong to your brand and why they work.

You receive a refined, strategically built moodboard that captures the feeling of your brand in a single, clear direction. It becomes the foundation for everything you create moving forward. And if you decide to work with a designer later, this is the perfect starting point.

Your visual identity is no longer based only on what looks good, but on what truly aligns with your brand essence. This brings direction, calm and a visual identity that feels timeless.


Strategic brand designer with a passion for brands with an inspiring mission. With 10 years of creative experience, I'll help you turn your business into a strong brand. I believe in the power of brands that express a deeper meaning or mission. Today, your customer isn't just buying a product; they're buying a feeling, an experience, a story. That's why branding goes beyond just aesthetic visuals - it's about conveying a message that touches and connects with your target audience.
I have worked with established brands such as VanMoof, Yummygums and Denham, but also with start-ups that I helped with their branding from scratch. My goal is to bring your unique brand story to life through strategy, branding and design.