Rebranding & webdesign

Mar-y-Mar

Rebranding for fashion boutique Mar-y-Mar in The Hague, established in 1974. A warm family business with a distinctive style and a carefully curated collection. With a rich history, character, and a recognizable name, the desire was to prepare the brand for a new generation, without loosing the current audience. Led by the new generation within the family, the next step was to build a brand world that unites both target groups and more effectively communicates Mar-y-Mar's unique style: stylish, warm, personal, and more aligned with the boutique's quality.

The iconic logo, already recognized for over 50 years, called for a subtle redesign focused on simplification. The recognizable female face remained the anchor of the identity, but was refined into a stronger and more timeless icon. The typefaces, colors, and layouts infuse the brand identity with individuality, warmth, and elegance. The result is a rebrand that carries Mar-y-Mar's heritage into a more contemporary chapter. Familiar in feel, stronger as a brand.