Brand STRATEGY & VISUAL IDENTITY DESIGN

Successful brands are built from the inside out.

Branding is the art of shaping the way people see and experience your business. It’s about how your brand makes people feel. Branding is about creating a connection with your audience based on emotions, stories, and shared believes.

Imagine your brand as a person—what feelings and emotions would it evoke in others? What kind of personality would it have? That’s where branding comes in. Through strategic branding, you can create a connection with your audience that goes beyond just pretty looks. It’s about sparking emotions, conversations, and building trust.

Asterik

Exceptional designing for exceptional spaces.

Steps of the branding process

By combining brand strategy with visual identity design we can build a strong brand that stands out. We’ll uncover the soul of your brand by starting at the core, so we can create a meaningful brand design. The branding process consists of roughly 4 phases and includes multiple rounds of revisions. The process below is based on the Premium Branding package.

01

Brand strategy

We start with developing your brand strategy by diving deep into your brand’s vision, mission, personality, values, target audience and tone of voice. This forms our solid base to built on.

02

Visual direction

In the next phase we define the visual direction of your brand (look and feel). We translate your strategy to a visual language. This visual direction moodboard sets the foundation for all our designs.

03

Visual identity design

Next up, we'll design your visual identity, including: your logo(s),  colours, typography, graphics and all other visual brand elements. Optional: design of your marketing materials.

04

04

Guidelines & launch

We'll wrap up your branding in a comprehensive guide on how to implement your brand elements, to ensure a consistent and cohesive brand experience. Now all that's left to do is launch!

Pricing guide

Every branding journey is unique. That's why I provide price indications. Schedule a (free) discovery call to explore your options. After understanding your specific project and needs, I'll craft a custom offer tailored just for you.

Branding scan

Are you uncertain about your branding? Let's gain insights together with this valuable Branding Scan to discover where your brand stands right now. Afterwards you'll know the right next steps to take to grow your brand.

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What's included:
• Branding questionnaire about your goals, current roadblocks and target audience
• A comprehensive scan of your branding and marketing materials (delivered in PDF)
• 30 minute call to discuss results/outcomes
• Advice on next actionable steps
Price:
€99,- excl. VAT
Light (re)brand

Transform your brand with this Light (re)brand package. Created for entrepreneurs needing a fresh basic identity or a branding touch-up. It includes essential brand elements and strategic guidance.

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What's included:
• In-depth Brand Insight Survey
• 1 Strategic session to establish a basic brand strategy
• Visual direction moodboard based on your strategy
• Visual identity design including: logo(s), colour palette and typography
• Brand identity overview sheet
Investment:
From €2200,- excl. VAT
Premium (re)brand

Experience a full brand makeover with this Premium (re)brand package. Elevate your brand's impact by combining strong strategy and messaging with meaningful, timeless design, while connecting deeply with your audience.

Request now
What's included:
• In-depth Brand Insight Survey
• Multiple strategic sessions to establish a strong,  authentic and crystal clear brand strategy
• Visual direction moodboard based on your strategy
• Brand imagery / photography direction moodboard
• Visual identity design including: logo(s), colour palette, typography and other graphic brand elements. Including mockups to see your branding in use.
• IG feed direction, Social Media Templates & Highlights
• Extensive branding guidelines including an outline of your brand strategy
• Possibility to extend into long term partnership where we roll out and integrate your branding across all touchpoints  (price to be discussed)
Investment:
From €3200,- excl. VAT
CONTACT
Let's create a consistent and meaningful brand experience that resonates with your audience, reflects what you stand for and sets you apart from the rest.
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