Brand STRATEGY & VISUAL IDENTITY DESIGN
Branding is the art of shaping the way people see and experience your business. It’s about how your brand makes people feel. Branding is about creating a connection with your audience based on emotions, stories, and shared believes.
Imagine your brand as a person—what feelings and emotions would it evoke in others? What kind of personality would it have? That’s where branding comes in. Through strategic branding, you can create a connection with your audience that goes beyond just pretty looks. It’s about sparking emotions, conversations, and building trust.
Exceptional designing for exceptional spaces.
By combining brand strategy with visual identity design we can build a strong brand that stands out. We’ll uncover the soul of your brand by starting at the core, so we can create a meaningful brand design. The branding process consists of roughly 4 phases and includes multiple rounds of revisions. The process below is based on the Premium Branding package.
We start with developing your brand strategy by diving deep into your brand’s vision, mission, personality, values, target audience and tone of voice. This forms our solid base to built on.
In the next phase we define the visual direction of your brand (look and feel). We translate your strategy to a visual language. This visual direction moodboard sets the foundation for all our designs.
Next up, we'll design your visual identity, including: your logo(s), colours, typography, graphics and all other visual brand elements. Optional: design of your marketing materials.
We'll wrap up your branding in a comprehensive guide on how to implement your brand elements, to ensure a consistent and cohesive brand experience. Now all that's left to do is launch!
Every branding journey is unique. That's why I provide price indications. Schedule a (free) discovery call to explore your options. After understanding your specific project and needs, I'll craft a custom offer tailored just for you.